Shopify Collabs: Influencer Marketing Strategy

I helped launch Shopify Collabs, which is Shopify's influencer marketing and affiliate collaboration app for Shopify merchants to promote products and drive sales.

I sourced influencers for the campaign, and ran interviews and surveys to shape marketing positioning, messaging, and the product narrative.

Through the launch of Shopify Collabs, we had success stories like the brand Duradry seeing a 29% decrease in CAC (cost of acquisition) by using the product, and immi's Ramen driving over $200k in sales through creators. Case studies here: https://www.shopify.com/collabs/case-studies/brands