User-Centered Design for NTA Mobile x Web App
Leslie Isah
Brand Designer
Product Designer
Framer Designer
Adobe Illustrator
Adobe Photoshop
Figma
Spotlight View
Reader Feature
Splash Screen
Project Context:
NTA News, a prominent Nigerian news organization, recognized the need for a comprehensive overhaul of its visual identity and digital platforms to stay competitive and relevant in the rapidly evolving media landscape. The project aimed to modernize NTA News's brand image and enhance its online presence to engage a broader audience.
Key Steps and Strategies:
Discovery and Research:
Stakeholder Interviews:
Visual Identity Redesign:
User-Centered Design (UCD):
Information Architecture:
Mobile-First Approach:
Content Strategy:
Outcome
The redesigned visual identity and digital platforms for NTA News successfully modernized the brand and improved its online presence. The user-friendly mobile and web apps enhanced the news consumption experience for audiences, resulting in increased engagement and a stronger competitive position in the Nigerian media landscape.
