Designing UNWD: an app for fun people looking for fun places.





Project Objective:

To design a mobile application, UNWD (Unleash New Ways to Discover), aimed at helping users find exciting and entertaining activities to enjoy with friends and loved ones in their local area. The app aims to foster social connections and create memorable experiences.



Approach

1. Research and Ideation:
   • Conducted market research to understand user needs, preferences, and pain points related to social activities.
   • Identified potential competitors and analyzed their strengths and weaknesses.
   • Brainstormed creative concepts and features that would make UNWD stand out.
2. User-Centered Design:
   • Created user personas to represent different target user groups.
   • Developed user journeys and scenarios to map out how users would interact with the app.
   • Designed wireframes and interactive prototypes to visualize the app's user interface and user experience.
3. Visual Identity:
   • Crafted a vibrant and engaging visual identity for UNWD, including logo design, color scheme, and typography, to reflect the app's fun and social nature.
4. Features and Functionality:
   • Defined core features, such as activity recommendations based on user preferences, location-based search, social sharing, and in-app messaging.
   • Ensured that the app would allow users to create, plan, and organize group activities seamlessly.

















1. User Feedback:
   • Conducted beta testing with a select group of users to gather feedback and make iterative improvements.
   • Incorporated user suggestions and refined the app's user interface based on their insights.
2. Launch and Promotion:
   • Prepared a strategic launch plan, including app store optimization (ASO) and social media marketing, to generate initial user interest.
   • Executed a targeted promotional campaign to build the user base.
3. User Engagement:
   • Implemented features for user engagement, such as notifications, event reminders, and rewards for organizing or participating in activities.
   • Encouraged users to share their experiences and invite friends to join the app.



Outcome:

The UNWD app successfully connects users with fun and meaningful activities, enhancing their social lives and helping them create lasting memories with friends and loved ones. With a user-friendly interface, personalized recommendations, and a vibrant visual identity, UNWD has become a go-to platform for discovering exciting local experiences and strengthening social bonds.