Scent of Koi Brand Identity Development

Bakhrudin

Bakhrudin Jafar

Scent of Koi 
Japanese-Inspired Perfume Brand Identity
Scent of Koi is a Japanese-inspired perfume brand that captures the tranquil poetry of nature through scent. Rooted in the symbolism of the koi — grace, calm strength, and the beauty of flow — each fragrance tells an emotional story of elegance and serenity.
Blending modern perfumery with Japanese artistry, the brand embodies feminine mindfulness and the fleeting beauty of life (mono no aware). With transparent Hinoki wood bottles, watercolor-inspired visuals, and poetic storytelling, Scent of Koi transforms perfume into an emotional bridge between self and nature — where every scent flows with your emotion.
LOGO DESIGN          VISUAL IDENTITY          PACKAGING          SOCIAL MEDIA DESIGN 
Minimal perfume bottle design for Scent of Koi Sakura Veil, styled with natural light and cherry
Minimal perfume bottle design for Scent of Koi Sakura Veil, styled with natural light and cherry
Moodboard for Scent of Koi perfume brand showing poetic, serene, and graceful Japanese inspirations
Moodboard for Scent of Koi perfume brand showing poetic, serene, and graceful Japanese inspirations
Elegant portrait of woman holding Scent of Koi perfume bottle in natural outdoor lighting
Elegant portrait of woman holding Scent of Koi perfume bottle in natural outdoor lighting
Scent of Koi brand color palette featuring Sakura Pink, Yuzu Yellow, Ame Green, Hinoki Brown,
Scent of Koi brand color palette featuring Sakura Pink, Yuzu Yellow, Ame Green, Hinoki Brown,
Technical perfume bottle design layout showing Scent of Koi logo placement and packaging proportions
Technical perfume bottle design layout showing Scent of Koi logo placement and packaging proportions
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Posted Oct 27, 2025

Scent of Koi is a minimalist luxury perfume brand inspired by Japanese nature and the art of stillness Capture the harmony between elegance and emotion