Instafy - Add Music to Spotify from Instagram Reels
Project Overview
Insta-fy is a feature upgrade by Instagram in collaboration with Spotify that enables users to directly add music from Reels to a Spotify playlist. The feature entails the addition of “Add to Spotify” button on the audio page of Instagram Reels, which opens a drawer of the user’s Spotify library and allows the user to add the song to their desired Playlist.
Feature Set
Users
1. Add music directly to your Spotify Playlist without switching apps.
2. Discover new and trending music while casually scrolling through Reels.
Artists
1. Promote your music on Instagram Reels and gain organic popularity.
2. Collaborate with popular Influencers to push your music forward to the user base.
Process
Results
The user clicks on the Audio Page, locates the "Add to Spotify" button and directly adds the song to their desired Playlist.
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Posted Sep 12, 2022
Insta-fy is a feature upgrade by Instagram in collaboration with Spotify that enables users to directly add music from Reels to a Spotify playlist.
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