The Gonet Geneva Open ATP 250 is a prestigious tennis tournament that attracts top players from around the world and showcases thrilling matches in a stunning lakeside setting in Geneva, Switzerland.

As a Project Manager & SociaI Media Manager at The Consultancy Group, my role involved managing all social media paid ads promotions, ensuring maximum visibility and engagement leading up to the event. In addition to digital efforts, I coordinated comprehensive promotional activities across various channels, including print, radio, press, and television, to generate buzz and excitement for the tournament.

I managed the social media paid ads for the Gonet Geneva Open on Instagram and Facebook, focusing on increasing visibility and driving ticket sales. Through targeted campaigns, we successfully reached a broader audience, resulting in higher engagement and a sold-out event.

I developed a comprehensive communication plan for promoting the Gonet Geneva Open, integrating radio, TV, press, and print advertising to maximize reach. This multi-channel approach effectively enhanced event visibility and engagement, ultimately contributing to a successful ticket sales campaign.

I oversaw the entire promotional campaign, coordinating all aspects of communication across radio, TV, press, and print. My role ensured seamless execution and alignment of messaging, driving visibility and engagement that culminated in a highly successful event with sold-out attendance.

The primary objective was to sell tickets to customers, and I am proud to say that we achieved a sold-out event in 2024.