Collaborated with the Wonderwork team to develop a social media strategy with the goal of increasing both following and reach.
Specifically marketing content towards the ADHD community/parents, and driving traffic towards the Wonderwork website/online community.
Assisted with creating a content schedule, and pre-scheduling posts through Buffer and Meta Business Suite.
Copyedited captions and created story templates using Canva.
Set up a TikTok account for Wonderwork, where IG reels can be re-posted.
When I began managing the account on Jan 20th, the account had fewer than 5 followers. We have since steadily grown to 249 followers, and have an excellent engagement rate as can be seen below:
Wonderwork's current engagement rate. Average engagement rate on Instagram is 1-3%.