Synap - Logo & Branding

Synap is a credit scoring system on Solana analyzing the financial behavior of a user.

It is a members-only platform that assesses DeFi and social ratings and rewards members with easy access to credit By maintaining good credit habits and meeting financial obligations on time, Synap members can enjoy access to exclusive rewards and experiences.

For this project, I worked closely with the founder, Ujjwal Gupta, to identify the key themes to focus on, which would guide our choices throughout the process.

The challenge was to come up with a logo that was easily recognizable and memorable.

After several rounds of iteration, we arrived at a final logo design that was simple yet incorporated elements that conveyed the brand's identity.