eBook: Sustainable Tourism in Europe and North America
Dan Peltier
Content Writer
G Suite
CrowdRiff
Briefly describe the project you worked on. What did you create, who did you create it for, and how did you approach this project?
I led creation of this 4000+ word eBook from concept to completion with the goal of showing destination marketing organizations (DMOs) how they can better align their marketing goals with a more inclusive sustainability strategy that accounts for their communities and environments. Working from a brief, I created an outline for each section of the eBook along with top keywords research. I conducted research to include the latest data and best practices on sustainable strategies within destination marketing and combined that with insights and context based on my industry expertise.
2022
