eBook: Sustainable Tourism in Europe and North America
Dan Peltier
Briefly describe the project you worked on. What did you create, who did you create it for, and how did you approach this project?
I led creation of this 4000+ word eBook from concept to completion with the goal of showing destination marketing organizations (DMOs) how they can better align their marketing goals with a more inclusive sustainability strategy that accounts for their communities and environments. Working from a brief, I created an outline for each section of the eBook along with top keywords research. I conducted research to include the latest data and best practices on sustainable strategies within destination marketing and combined that with insights and context based on my industry expertise.
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Posted Nov 15, 2022
Sustainable Tourism in Europe and North America: How DMOs Can Create an Inclusive Sustainability Strategy
