How Lufthansa digitized the customer experience | Publicis Sapi… by Dan Peltier

How Lufthansa digitized the customer experience | Publicis Sapi…

Dan Peltier

Content Writer

Microsoft Word

Briefly describe the project you worked on. What did you create, who did you create it for, and how did you approach this project?

On behalf of Publicis Sapient, I interviewed the Lufthansa and BagTag team to understand the scope and goals of this work and developed a larger story from those insights. Airline passengers are increasingly frustrated with baggage delays and lost luggage, and this work highlighted one example of a forward-thinking airline leader that's giving customers innovative and easy-to-use solutions to have more control over their luggage throughout their trips.

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