The Founder Sales Club

The Founder Sales Club is a fresh and innovative brand, created to help business founders navigate the tricky world of sales with the right resources and a supportive community. The challenge was clear: we needed to craft a brand identity and website that would not only appeal to a wide range of entrepreneurs but also establish the Founder Sales Club as a trustworthy and valuable resource in a crowded market.

Many founders struggle to find engaging and relevant sales training. We aimed to fill this gap with a unique, founder-focused brand and platform that delivers an impactful, engaging learning experience.

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Understanding our audience was key. We developed a vibrant, playful visual identity that stands out from the typical corporate style of sales training. Bold colors, dynamic illustrations, and a unique three-dot motif—symbolizing logical progression—set the brand apart and reinforce continuous growth.

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Developed in Webflow for flexibility, the website is designed for easy client updates, ensuring agility for evolving content needs. Unique elements like the responsive waves section add visual interest without sacrificing performance, creating a seamless experience across devices.

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We optimized the site for speed and reliability, ensuring fast load times and a smooth user experience across all devices. By using Webflow, it's built to scale, ready to grow as the brand expands.