Urban Nature brand concept

Introduction

Urban Nature was a concept online fashion retailer catering to a demographic that is environmentally conscious and fashion oriented.



Unfortunately, Urban Nature did not make it past the planning stage and is conceptual.

Branding

Urban Nature's branding is based around earthy tones, and is not afraid to share this fact to the consumer. Blues, greens, and browns are highly prominent throughout the brand's colors.

Project: Example Web Development + Asset Design for Urban Nature

Front-end web development was done in Blocs for Mac. Asset branding was done throughout both Photoshop and Illustrator.