MORROW is more than a label — it’s a thoughtfully crafted brand identity where packaging becomes an experience. For this project, the mission was to build a visual system that feels confident, refined and future-forward.

Concept & Direction: The core idea: present MORROW as a brand that looks ahead but honours craft. Clean typography, a restrained color palette, bold structural packaging and premium finishes all combine to express this promise. The brand identity is designed to feel elevated, memorable, and ready to make an impression.

Why it works: MORROW stands out because it doesn’t rely on gimmicks — instead, it delivers on quality and intention. The cohesive brand language ensures that whether a customer holds the box, sees the label, or visits the web page, they feel the same premium, forward-thinking identity. The packaging communicates trust, style and brand integrity.

I led the creative direction, developed the brand system, designed the packaging structural templates & print finishes, and created the visual assets for rollout across physical and digital formats

A brand identity that positions MORROW for high-end retail, premium consumer perception, and strong shelf appeal. The design system is scalable and versatile, ready for new product extensions, seasonal drops and brand evolution.