Dr. Golly E-Commerce Parenting Platform Development
Muzammil Muneer
Case Study: Dr. Golly Web Platform
Project: E-Commerce Parenting Education Platform
Client Challenge: Parents required a comprehensive web-based learning hub for accessing expert-created parenting courses covering baby sleep, nutrition, and development. The platform needed sophisticated e-commerce capabilities including multi-currency support, flexible promotional systems, content management for course creators, and marketing automation integration to nurture customer relationships throughout their parenting journey.
Our Solution: Developed a modern, responsive web application using React 18 and Vite, architected for performance and SEO. Implemented session-based authentication for secure, persistent login, built a full-featured e-commerce system with shopping cart and bundle logic, and created an intuitive course delivery platform with progress tracking.
Key features included:
Dynamic course catalog with 13+ courses and 100+ lessons
Multi-currency checkout (AUD/USD/EUR/GBP) with Stripe integration
Advanced promotional engine supporting coupons, time-based sales, and partner discounts
Comprehensive admin dashboard for content management and analytics
Klaviyo integration for automated email campaigns and customer segmentation
Subscription tier management (Gold/Platinum) with upgrade paths
Technical Implementation:
Frontend: React 18 + Vite for blazing-fast development and production builds
Styling: Tailwind CSS for responsive, consistent design system
Routing: Wouter for lightweight, declarative navigation
Backend API: Node.js/Express + TypeScript for type-safe business logic
Database: Neon Postgres (serverless) for cost-effective scaling
Payments: Stripe Checkout and Payment Intents with webhook handling
Marketing: Klaviyo REST API for behavioral tracking and automation
State Management: TanStack Query for optimistic updates and caching
Business Results:
Successfully scaled to thousands of active users across multiple regions
Enabled data-driven marketing through Klaviyo behavioral tracking and automated campaigns
Supported complex promotional strategies including Black Friday campaigns, partner referral programs, and cart abandonment recovery
Provided course creators with self-service content management and performance analytics
Achieved high conversion rates through optimized checkout flows and bundle offerings
Generated recurring revenue through subscription tier model with seamless upgrade paths
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Posted Nov 14, 2025
Full-stack parenting education platform with Stripe payments, 13+ courses, marketing automation, and subscription management built with React + Node.js.
