Project: E-Commerce Parenting Education Platform

Client Challenge: Parents required a comprehensive web-based learning hub for accessing expert-created parenting courses covering baby sleep, nutrition, and development. The platform needed sophisticated e-commerce capabilities including multi-currency support, flexible promotional systems, content management for course creators, and marketing automation integration to nurture customer relationships throughout their parenting journey.

Our Solution: Developed a modern, responsive web application using React 18 and Vite, architected for performance and SEO. Implemented session-based authentication for secure, persistent login, built a full-featured e-commerce system with shopping cart and bundle logic, and created an intuitive course delivery platform with progress tracking.

Key features included:

Dynamic course catalog with 13+ courses and 100+ lessons

Multi-currency checkout (AUD/USD/EUR/GBP) with Stripe integration

Advanced promotional engine supporting coupons, time-based sales, and partner discounts

Comprehensive admin dashboard for content management and analytics

Klaviyo integration for automated email campaigns and customer segmentation

Subscription tier management (Gold/Platinum) with upgrade paths

Frontend: React 18 + Vite for blazing-fast development and production builds

Styling: Tailwind CSS for responsive, consistent design system

Routing: Wouter for lightweight, declarative navigation

Backend API: Node.js/Express + TypeScript for type-safe business logic

Database: Neon Postgres (serverless) for cost-effective scaling

Payments: Stripe Checkout and Payment Intents with webhook handling

Marketing: Klaviyo REST API for behavioral tracking and automation

State Management: TanStack Query for optimistic updates and caching

Successfully scaled to thousands of active users across multiple regions

Enabled data-driven marketing through Klaviyo behavioral tracking and automated campaigns

Supported complex promotional strategies including Black Friday campaigns, partner referral programs, and cart abandonment recovery

Provided course creators with self-service content management and performance analytics

Achieved high conversion rates through optimized checkout flows and bundle offerings

Generated recurring revenue through subscription tier model with seamless upgrade paths