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Scoop & Swirl is a playful, colorful social media campaign created to give an ice cream brand a bold and instantly recognizable visual identity. The campaign combines vibrant product photography, expressive typography, bold layouts, and appetite-driven compositions to create content that feels fun, premium, and highly shareable. Each design was created as part of a cohesive visual system while maintaining enough variation to keep the social feed engaging. The goal was simple: make every scroll feel like a craving.