Branding for Dadi Maa Pickles
Rahul Gupta
Scope of Work:
Logo Design: Crafted a unique logo that combines traditional elements with a modern aesthetic, embodying the brand's essence and ensuring it stands out in a competitive market.
Packaging Design: Created packaging that not only preserves the product but also communicates the quality and authenticity of Dadi Maa's homemade pickles. The design incorporates elements that reflect the brand's heritage and the artisanal nature of the product, with a focus on usability and shelf appeal.
Process:
Research and Conceptualization: Began with thorough market research and brainstorming sessions to understand consumer preferences and the brand's core values.
Design Iteration: Developed several design concepts, progressively refining them based on feedback from the client and focus groups.
Finalization and Production: Finalized the designs ensuring they meet both aesthetic and functional requirements, followed by overseeing the production process to guarantee quality.
Outcome:
A visually appealing logo that perfectly represents Dadi Maa Pickles, balancing traditional values with a modern twist.
Innovative packaging that stands out on the shelves, attracting customers and offering practical benefits that enhance the consumer experience.
The new branding has positioned Dadi Maa Pickles uniquely in the marketplace, capturing the attention of a broader audience and driving increased sales.
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Posted Apr 11, 2024
The project successfully revitalized Dadi Maa Pickles' brand identity, making it relevant and appealing in today's market while staying true to its roots.
