Logo Descriptions

No Initiative was coined by a group of college friends who share a love for storytelling and adventure. These friends are avid Dungeons and Dragons players who love to connect through their imaginations, strategy, and roleplaying. Electric blue is the overall color used throughout this logo, which will translate well digitally for their youtube channel. The brand's name was birthed from their disregard for a mechanic within the game itself called "initiative”. Traditionally, Dungeons and Dragons is played using D20 dice, which was heavily influenced by this logo design. The dice is the perfect symbol for this brand because it references an element within the game, allowing their audience to relate to the imagery. We decided to overlay the brand's initials on the flat, open surface of the dice, representing the tabletop that Dungeons and Dragons is primarily played on. The logo outline is an abstract representation of the game piece designed to give this logo depth and personality. The face of the dice is flattened, and within it, "NI" is strategically placed using a simple yet modern font that is playful and unique. The dot of the "i" was designed to resemble the game's designated dice, giving it a signature element helping their brand's story be easily recognized within their community. No Initiative's open yet attentive design evokes the core essence of the group, representing their creativity and casual approach to life and their favorite past-time, Dungeons and Dragons.

With 10 years of experience within the e-learning industry, Traynio's founder is using his expertise to branch out into new territories by creating a brand of his own. Traynio is a Switzerland based e-learning agency that sells online courses to businesses and develops custom e-learning services. To represent Traynio's modern, clean, and professional values, this brand design was created by accurately depicting this message. Through the use of elevation and alignment, the logo's text begins with variating placements of the letters—as they begin to stabilize and become re-aligned towards the end. This variating effect symbolizes the goal of Traynio's e-learning services, to help you get from point A (disorganized) to point B (structured and skilled). Our client also values thinking outside of the box, questioning curriculum, and striving to enhance their services to produce a quality and valuable product. The brand's text contains a powerful pairing between a modernized sans-serif font and the elegantly pure font, Futura. The typography is minimal, sophisticated, and high-quality, which creates an easily digestible image for the vast international locations and cultures that use their services. This superior design exudes a sense of trust and exceptionality, which are both principal components of Tranynio's work. Because their subject matter often deals with topics such as onboarding training, compliance, cyber security, and HR resources, this design holds a business-savvy charm that's both respectable and welcoming. Traynio is a cutting-edge, forward-thinking e-learning service, and our design helps showcase their unique approach to providing learning to some of the world's largest corporate companies.

10X Leadership Consulting's goal is to help enhance the quality of leadership skills to better the culture and environment within a company or organization. Starting at the top of the pyramid, they aim to implement these changes with an organization's senior leaders. Doing so helps establish a sense of morale from top to bottom. This company's founder hails from a military background, where he achieved great accomplishments within his ranking. 10X Leadership Consulting is built on the foundation and wisdom taken from those experiences and incorporated into a business-professional styled structure. The logo design reflects the process a team or company undergoes within this consultation and how they not only experience growth but also solidify themselves as a whole. This abstract model is modern yet conveys a classic visual that is simple enough to be impactful. The small, far left shape symbolizes a company's condition before their consultation. Then, the middle, double-squared shape shows the expansion they will experience through working with 10X. Finally, the design ends with an expanded version of the original shape. This signifies the merger between the company's new development from the program, expressing their mission to assist companies in operating at maximum efficiency. In order to preserve the company's value in classic and lasting branding, Founders Grotesk font was used to cultivate a sophisticated style and appearance. The entire logo is comprised of muted red, blue-black, and soft gray, giving the brand an overall peaceful yet traditional presentation.

BRENA originated as a collaborative fashion brand between Christián López and Estefanía Villalta. The two shared a vision to create fashion in the hopes of empowering women, promoting positivity, and designing their clothing with empathy. With love and soul, their designs hold all women, in all forms, in mind. The brand originally emerged as avant-garde, fairy-like, curated garments full of creative expression and innovation. Christián left a mark of love on every woman he met; he saw the beauty and value in everyone he worked with. Since Christián's transition, his legacy has been threaded through every concept and essence of BRENA. Originally, the brand was called "Breena," which translates to "fairyland," and later was simplified to BRENA. Fairies are nature's guardian angels, just as Christián's impact still helps inspire the brand today. The design's concept is whimsical and meaningful and holds its beauty in various sizes. The concept's letterform "b” trails off like a wing, into the arched, flowing text "Home Wear." The word-mark mimics the first, while beautifully spelling outbrena. Through the use of a rich, dark green background, the light green and pink colors of the text help's create a contrast to bring the focus to the logo's design. The airy flow of the design's structure symbolizes a wing, which honors Christián's legacy as well as their fairy-inspired name. The pattern design consists of flower-like shapes and crowns representing the feminine power of a woman. This pattern also incorporates various images of wings that act as inspiration and tribute to the remembrance and compassion woven through every BRENA design.