Overview: I was tasked with concepting a bold, visually-driven rebrand for Johnson & Johnson’s internal Diversity & Inclusion initiative. The creative prompt was rooted in a single line: “Change the world without changing yourself.” What followed was a campaign that celebrated individuality, expression, and culture through abstract, deconstructed forms.

The Challenge: J&J needed a fresh identity for their D&I program that could unify messaging across internal channels while avoiding overused or superficial diversity visuals. The goal was to create something that felt human, creative, and inclusive—without drifting into cliché.

My Approach: I developed a vibrant, shape-driven visual system where every element represented unique perspectives within the company. The design emphasized layered forms, abstract symbols, and bold colors—each working together to highlight unity through difference. Deliverables included posters, social templates, email headers, and internal collateral mockups—all designed for easy rollout across teams.

What Happened: Just before launch, J&J’s global design office announced a major brand overhaul, pausing all internal campaigns that didn’t align with the incoming system. As a result, this project was shelved before rollout.

The Outcome: Though the campaign never launched, it served as a creative catalyst—pushing the boundaries of what internal branding at J&J could look like. It remains one of my favorite concept builds: bold, strategic, and emotionally intelligent design rooted in inclusion and individuality.