It takes time, and a great team to do the work of building a new brand… a strong, emotionally resonant brand that is resilient and future-ready.
After expanding the sub-brand for Quest, Ledger aimed to expand their brand identity into services related to the usage of their hardware wallet.
These services aim to minimize barriers to entry into web3 and protect assets using a hardware wallet, making them a crucial part of Ledger’s growth and success.
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Posted Aug 21, 2024
Our work helped to shift the brand from their origins as a hardware provider into a multi-dimensional company—with the capacity to branch into new lines of biz