Project Description:We are looking for an experienced copywriter to revamp the content on our company website. The goal is to create engaging, informative, and persuasive copy that effectively communicates our brand message and value proposition to our target audience.
Scope of Work:
Conduct a thorough review of our existing website content and identify areas for improvement.
Develop compelling headlines, taglines, and subheadings that capture the essence of our brand and offerings.
Write clear and concise product/service descriptions that highlight key features, benefits, and unique selling points.
Create persuasive calls-to-action (CTAs) to encourage user interaction and conversion.
Craft engaging blog posts/articles (approx. 500-800 words each) on industry-related topics to enhance our thought leadership and SEO.
Ensure consistency in tone, voice, and messaging across all pages and sections of the website.
Skills Required:
Proven experience in copywriting.
Strong command of the English language and excellent grammar skills.
Ability to adapt writing style to match our brand voice.
Knowledge of SEO best practices for web copy.
Timeline:
Initial draft of website copy: [06-09-2022]
Revisions and finalization: [08-09-2022]
Budget:
[3500]
Deliverables:
Revamped website copy in a Google Doc or Word file.
Blog posts/articles in separate documents with suggested images and meta descriptions.
Communication Expectations:
Weekly progress updates via email.
Bi-weekly check-in meetings via video call.
Additional Notes:
Please provide samples of previous copywriting work.
We value creativity and are open to innovative ideas that enhance the effectiveness of the copy.
Feel free to customize this outline based on your specific project requirements, industry, and preferences. This template serves as a starting point and can be adjusted to suit your needs.