Lead Generation Campaign for Dental Clinic
Jannatul Mowea
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Posted Aug 26, 2024
Generated 20+ leads, reduced CPL by 25%, and increased new patient appointments by 40% through targeted Facebook and Instagram Ads
✔️Client Overview: A local dental clinic offering a range of services, including general dentistry, cosmetic procedures, and orthodontics.
✔️Objectives: Generate high-quality leads for the clinic’s services, particularly focusing on new patient appointments for cosmetic dentistry.
My Role
Developed and executed the Facebook and Instagram ads lead generation campaign.
Created ad creatives, targeted the right audience, and monitored the campaign performance.
⭐Targeting: Focused on local audiences within a 60-mile radius of the clinic, segmented by demographics (age, income level) and interests (health, beauty).
⭐Ad Creatives
⭐Lead Forms: Utilized Facebook lead forms to capture potential patient details directly within the platform, reducing friction in the sign-up process.
A/B Testing: Ran multiple variations of the ad copy and images to identify the most effective combination.
✅Results:
Generated 20+ leads in the first week.
The clinic saw a 40% increase in new patient appointments within two months of the campaign.
Tools Used: Facebook Ads Manager, Instagram Insights, Facebook Lead Forms,
Testimonial: "Thanks to Jannatul's targeted ad campaign, we saw a significant increase in new patient appointments. The process was seamless, and the results exceeded our expectations!" – Dr. Miteshbath