Crowns & Roots Brand Identity Design

Crowns and Roots is a hair care brand championing natural hair health for everyone. Their goal is to honor innate beauty by providing premium products that enhance and fortify hair, encouraging customers to embrace their natural hair qualities.

The brand faced the task of creating an identity that emphasizes natural hair health while appealing to a wide range of consumers seeking inclusive hair care options. Crowns and Roots needed to carve out its niche in a competitive market with a distinctive presence aligned with its values of authenticity, inclusivity, and self-care.

To achieve this, a bold and dynamic brand identity was created. Departing from traditional hair care imagery, the design features three spiral rings in a linear art style. This abstract element evokes both curly hair textures and a subtle crown shape, symbolizing the brand's commitment to celebrating natural hair. Two lines extending below represent roots, alluding to the natural ingredients in their products. This design underscores Crowns and Roots' view of natural hair as a symbol of strength, dignity, and beauty, reflecting their mission to inspire individuals to embrace and take pride in their natural hair.

Crowns and Roots features a vibrant color palette of blue, violet, light blue, red, and yellow. Each color is carefully chosen to represent different aspects of the brand:

Blue signifies strength and reliability, reflecting the brand's commitment to effective hair care solutions. Violet represents creativity and individuality, encouraging customers to embrace their unique beauty. Light blue evokes calm and trust, aligning with the brand's dedication to nurturing natural hair. Red adds energy, symbolizing passion and vitality. Yellow introduces warmth and optimism, representing the brand's positive approach to natural hair care.

This diverse color combination resonates with customers by conveying confidence, empowerment, authenticity, and positivity. The distinctive palette helps Crowns and Roots stand out in the competitive hair care market, offering a refreshing alternative to more conventional, monotonous color schemes often seen in the industry.