For SBC Yachting, an early-stage startup, I played a pivotal role in taking their B2C marketplace concept from 0-1. From day one, I was deeply involved in building the entire business infrastructure, including the development of their website, landing pages, and sales funnels. I designed and implemented key operational systems and workflows to ensure seamless day-to-day operations and scalability. Leveraging market insights and industry trends, I carefully selected and integrated vendors, tools, and platforms that aligned with the startup’s goals—like CRM systems for customer management and analytics tools for performance tracking. My hands-on approach ensured that SBC Yachting had a robust foundation to support rapid growth, with everything from marketing automation to e-commerce processes optimized for efficiency and success. This comprehensive setup enabled SBC Yachting to launch effectively, capture their target market, and establish a strong presence in the competitive yachting industry.