E-commerce Shopify Development & Sales Funnel Automations

For SA Baxter, I led the development and launch of their e-commerce platform, Baxter Online. Leveraging data analytics, we analyzed customer shopping behaviors to understand key conversion points and pain areas. This insight allowed us to implement targeted landing pages and refine the sales funnel, optimizing conversion rates and increasing overall sales. Using Shopify as the core platform, I streamlined the user experience, integrated automated marketing campaigns via Mailchimp, and connected workflows through Zapier. These efforts led to a 20% increase in sales within the first quarter post-launch, driven by a combination of data-informed decisions, precise digital marketing strategies, and enhanced user experience. My approach ensured that Baxter Online reached its target audience effectively, converting visitors into loyal customers while maximizing ROI.