BATGYM Fitness Brand Design
Diana Batman
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Posted Sep 21, 2023
With the brand design we show how the coordinated brand elements such as typography, logo and graphic elements work.
BATGYM is a sportswear brand that makes women feel exceptional in every way. The brand is based on the idea of giving everyone more power and achieving their goals naturally. No matter whether at home, in the gym or outside. The goal is to make you feel safe and confident through our simple designs.
Our project was about capturing the dynamism and versatility in a sophisticated way. From the logo and collateral to the marketing materials, we used clean, modern design elements to convey a sense of certainty and power.
The combination of the wordmark with a “bat” symbol is a simple but powerful symbol that perfectly represents the brand’s values.
BATGYM embodies all of these values with the mission to make each individual feel exceptional and strong to become the best version of yourself.
