The “Premiere Weekend” is a promotional celebration of highly-anticipated releases, offering themed cocktails, in theater preshow packages, exclusive screenings, and engaging activities. The campaign aims to create an unmissable ambiance that commemorates the magic of cinema and makes the unveiling of these eagerly awaited productions truly memorable.

Cement the Film Center as a central figure in the Columbus Film community, offering a vibrant and immersive experience. Have patrons leave with an understanding of the Film Center brand, and offerings, including our curated film selections, exclusive screenings, collaborations with local filmmakers, and engaging events, and how the Film Center contributes to the cultural vibrancy and artistic growth of the community.

The goal is to generate new leads from these segments and attract approximately 25% of overall attendance from myGFC members. Implementing strategic campaigns and tailored promotions will capture the attention of these audiences, fostering engagement and ultimately increasing the customer base.

Reach weekly and monthly targets for membership, attendance, admissions, and bar sales while optimizing touchpoints. This involves implementing targeted marketing campaigns, personalized communication, and effective customer engagement strategies. By leveraging digital platforms, social media, and other channels, the aim is to drive conversions and enhance the overall performance of the Film Center.

The Film Center Marketplace opened up Friday evening, a slow-paced activity compared to the high-energy engagements throughout the weekend. The Marketplace offered a selection of film collectibles, all for sale, and various memorabilia.

The Film Center Marketplace opened up Friday evening, a slow-paced activity compared to the high-energy engagements throughout the weekend. The Marketplace offered a selection of film collectibles, all for sale, and various memorabilia.

Saturday evening featured a Cocktail Pop-up with a local business known for its large crowds. The group took over one of the bars, decorated the space, and dressed in classic old Hollywood attire. They served a themed menu, offered one night only.

Premiere Weekend culminated with Barbie Brunch on Sunday afternoon. The menu featured locally sourced pastries, a Barbie mimosa menu, and stuffed bagel bites. Items were adorned with Barbie decor.

Premiere Weekend exceeded expectations across all categories, achieving remarkable results. The weekend concluded with an impressive average of 92% capacity across 60 screenings from Thursday to Sunday, far surpassing overall attendance targets by 191%.

This was the fifth most profitable weekend the organization has had since 2009.

• Themed cocktails sold out within the first two hours of Thursday’s Premiere Night Party.

• Barbie Brunch had a line outside the door before opening. Products began selling out within the first hour.

• The Premiere Night Party reached capacity several times, requiring patrons to be turned away.