Virtuosity

In late 2023, M/Y Virtuosity embarked on an ambitious endeavor to promote its charter services in time for the lucrative Christmas and New Year's seasons. The primary objective was twofold: to showcase the yacht's breathtaking exterior and interior while instilling a sense of familial warmth and enjoyment among potential clients.

Given the scarcity of pre-existing content, the project expanded to encompass the creation of an extensive collection of both video and photo assets. These assets were strategically designed for utilization across various marketing channels, including print media, social media platforms, and prominent yachting publications. Furthermore, the project entailed the production of captivating videos tailored for deployment on the charter website and showcased on Virtuosity's large living room screen during the prestigious Monaco Yacht Show 2023. These videos aimed to offer attendees an immersive preview of the Virtuosity charter experience, effectively enticing them to book.

Despite the tight schedule, all deliverables were completed on time, meeting the expected quality standards. The project yielded remarkable success, as evidenced by the swift filling of the 2024 charter calendar and Virtuosity emerging as one of the most toured yachts at the Monaco Yacht Show. With the abundance of content generated throughout the project, Virtuosity now possesses a wealth of marketing material to sustain promotional efforts for months to come, catering to diverse applications and audiences.