Search engines: Google, Bing, etc., use crawlers to analyze websites and content.

Optimization: You optimize your website with relevant keywords, high-quality content, and technical factors to be easily understood by search engines.

Ranking: Search engines consider various factors to rank websites, including relevance, user experience, and mobile-friendliness.

Benefits of SEO:

Increased website traffic: Attract more visitors organically, without paid advertising.

Improved brand awareness: Get your website seen by more potential customers.

Higher conversion rates: Well-optimized websites convert visitors into leads or sales.

Cost-effective marketing: SEO is a long-term strategy that delivers sustainable results.