Property management company Roost needed to re-brand. This fresh approach would breathe new life into this fast-scaling business and truly represent everything it had become. I led the branding workshop with the client which then informed the strategy, visuals and tone of voice.

The branding workshop was a discovery process that helped shape the new brand and purpose as well as the new naming process. The brand strategy informed the new brand identity which gave the designers the brief to work from.

Once the name and visuals had been chosen, I developed the tone of voice which made up a proportion of the new brand guidelines.