Justin Miller - Mtn Dew Real Change Challenge

MTN DEW Real Change Challenge 2023: Landing Page & Social Media Design As Art Director for social media, I worked alongside Creative Director Chris Peay on the 2023 MTN DEW Real Change Challenge. I was responsible for the design and execution of vibrant, high-energy social media visuals that promoted this groundbreaking HBCU esports competition. Our collaborative efforts focused on building a bold and cohesive digital presence that energized and engaged the esports community.

In addition to leading the social media campaign, I also played a pivotal role in the design of the tournament’s landing page. The landing page was designed to reflect the dynamic spirit of the competition, making it both visually compelling and user-friendly, highlighting MTN DEW's commitment to supporting Black gamers and increasing diversity in the gaming industry.