In 2021 I was in charge of the creation of the visual identity and website for Talarian, a company previously known under the name of AwesomeGapps. The company owns a set of productivity apps, such as YAMM, Awesome Table, Form Publisher and GPT for Work (also some less successful apps like Invoice to Sheet and Playengo).
After we defined the goals for the new branding and the message that we wanted to convey, I started working on the logo first, iterating on the symbol shape for a while until the perfect one was reached. It is supposed to represent the movement of a foot with Talaria sandals (The Winged Sandals of Hermes, Ancient Greek mythology). I made it under this angle to communicate the speed, agility, and the energy of the company behind these apps.
The final iteration of the symbol
Once the symbol was defined I worked on the color palettes, typography and other styles. We’ve been collecting a lot of feedback and iterated for a while, so once we found a combination that resonated with the people the most, I was able to move to the company website design.
