Coppel is one of Mexico's largest retail department stores. They needed an internal identity for their "Tablero de Control" (Control Dashboard) a platform designed to centralize KPIs and offer total transparency on business data. The challenge was to turn a dry data tool into something that felt modern, fluid, and connected.

The animation concept is built on "Synthesis."

The Layers: The translucent isometric planes slide together to represent different data sources stacking up to form a complete picture.

The Node Line: The white line weaving through the layers represents the "thread of insight" connecting raw data to actionable KPIs.