Role: Lead Designer & Developer (UI, Interaction, Motion)

Möbel is famous for equipping corporate workspaces with high-end furniture like Herman Miller chairs. However, the rise of remote work created a new opportunity: selling directly to consumers (B2C) for their home offices.

The challenge was to redesign their digital presence to serve two distinct audiences without diluting the brand. We needed to move beyond "just office chairs" and position Möbel as a source of inspiration for the entire home, blending functionality with the exceptional quality of their catalog.

Before pixels, we needed structure. The goal was to simplify the catalog while inspiring discovery. We moved away from a dry "list of products" to an editorial approach that highlights textures, materials, and "spaces."

We wanted the site to feel like a modern art gallery. Spacious, bold, and textual.

The Concept: "Workspaces that inspire."

The Mood: We explored textures (mesh, weave, wood) to bring the physical sensation of the furniture onto the screen.

The Palette: We moved away from safe corporate colors to a high-contrast palette. Deep charcoal and beige provide a warm, premium base, while a striking "Electric Blue" (#0000FF) serves as a modern digital accent to drive interaction.

Since this project allowed me to leverage my full creative potential, I focused heavily on micro-interactions and motionto tell the story.

The final result is a platform that doesn't just sell furniture, it sells a lifestyle. The new site successfully bridges the gap between B2B functionality and B2C desirability.

Original Design: Jose Felix

Code Implementation: Jose Felix

Design Tools: Figma, After Effects.

Stack: JavaScript, Pug (HTML Templating), SCSS, Vite, WebGL, GSAP.