Microsoft Flip | Branding + Design: A Colorful Transformation
Hira Mashkoor
Flip is a video discussion app, free from Microsoft, where curious minds connect in safe, small groups to share videos, build community, and learn together. In 2022, we transformed Flip into the inclusive, diverse, expressive, inspirational, and human-centric brand it is today! I had the opportunity to lead this omni channel transformation with an incredibly talented team!
Deliverables:
Brand Guidelines + Strategy
Product + Brand Videos
Motion Graphics
Flip.com
Marketing Collateral
Design and Content Strategy
Video Content
Social Content and Templates
Camera Assets
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Posted May 21, 2023
In 2022, I led the transformation of Flip, Microsoft's video discussion app, into an inclusive, diverse, and human-centric brand.
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