Microsoft Flip | Branding + Design: A Colorful Transformation

Flip is a video discussion app, free from Microsoft, where curious minds connect in safe, small groups to share videos, build community, and learn together. In 2022, we transformed Flip into the inclusive, diverse, expressive, inspirational, and human-centric brand it is today! I had the opportunity to lead this omni channel transformation with an incredibly talented team!

Brand Guidelines + Strategy

Product + Brand Videos

Motion Graphics

Flip.com

Marketing Collateral

Design and Content Strategy

Video Content

Social Content and Templates

Camera Assets