About Project

Kopitiam Chon Yong Tau Fu is a traditional Hakka stuffed tofu noodle stall hidden within the bustling section of Lobak road, Seremban, Negeri Sembilan. Featuring delicious stuffed ingredients and fresh minced meat, it has been beloved by locals and tourists alike for over 30 years since its opening. Handcrafted by the lady boss herself, the stuffing is made from pure fresh fish meat, giving it a chewy texture. Each ingredient, such as bitter melon and eggplant, is coated with a thick layer of meat filling, resulting in a smooth and elastic bite. Paired with minced meat noodles and a special homemade chilli sauce, it leaves diners craving for more.

Drawing inspiration from the owner's iconic three-wheel car, a nostalgic symbol of over three decades, I crafted a logo and a suite of marketing collaterals that capture the essence of this beloved establishment. The design embodies the rich history and timeless appeal of the stall, creating a visual identity that resonates with its storied past and promising future.