Reviving a Website's Fortunes: How I Skyrocketed Lead Generation

In the vast landscape of digital marketing, where algorithms evolve constantly, every website's fate can change in a heartbeat. This was the reality faced by SF Painters, a New Mexico-based website catering to local painting contractors, and entrusted into the capable hands.

A Struggling Legacy: SF Painters had a commendable start in 2020, steadily generating an average of 3 leads per month. The future appeared promising until April 2022, when an unforeseen Google core update brought an unexpected storm. With its arrival, the site's performance crumbled. Backlinks, organic traffic, and the once-thriving lead generation saw a rapid decline.

The Unraveled Metrics: The metrics spoke volumes of the ordeal:

Backlinks (Referring Domains): Plummeted from a respectable 55 to a mere 16.

Organic Traffic: Dropped from a hopeful 32 to a meager 10.

Organic Traffic Value: Shrunk from a significant $74 to a dismal $21.

The Turning Point: The setback was daunting, but so was our determination. The goal was clear: resurrect SF Painters from the depths and restore it to its former glory. The path forward was a two-pronged strategy I designed.

Strategy 1: Breathing Life into Backlinks: Recognizing the vitality of backlinks, we embarked on a meticulous journey of recovery. We abandoned the notion of buying backlinks and instead focused on crafting them organically. Through strategic guest posting, social bookmarking, and web 2.0 sites, we meticulously rebuilt the backlink portfolio.

The outcome was astonishing. By August 2023, our diligent efforts had raised the tally from a modest 20 to an impressive 69 referring domains. The website was regaining its lost prominence.

Strategy 2: Content Optimization for Relevance: Content was the cornerstone of our revival plan. Thorough competitor and keyword research unveiled location-specific keywords, injecting fresh life into the website's content. The content underwent a transformation, enriched and tailored to the demands of search engine algorithms and user intent.

The results were immediate. The website's organic traffic surged to an astonishing 56 by June 2023, a stark contrast to the grim 10 it had once suffered. Even more captivating was the surge in organic traffic value, ascending from $21 to a remarkable $130.

Resurrected Lead Generation: But perhaps the most remarkable transformation was in lead generation. The site, once gasping for 3 leads a month, was now thriving with an average of 16 incoming leads. Calls and emails flowed in, exceeding not only expectations but the very target set for us.

Client's Voice: “Thank you Levie! As always you are a very valued member of our team!” These words from SmallBizDrs, our partner in this endeavor, echoed the success story we had crafted together.

Gained Wisdom: Through the journey with SF Painters, we garnered invaluable insights:

Authentic backlinks triumph over purchased ones.

The algorithm's fondness for guest posting holds true.

Content's richness resonates with both algorithms and clients.

Regular content updates ward off the menace of dwindling traffic and outdated keywords.

Embarking on a New Chapter: The journey of SF Painters exemplifies resilience, adaptability, and the power of expertise. If you're seeking a marketing partner to transform challenges into triumphant stories, I am poised to steer your ship to success.