UX Motion for Black Friday Campaign
A72 Studio
UX Motion for Black Friday Campaign
For Reckitt Brazil. I Led the creative direction and animation for Reckitt Brazil’s Black Friday campaign, using humor and bold visuals to engage a younger audience unfamiliar with the brand.
Key Elements: UX Writer, Motion Design, Creative Direction, Visual Storytelling
📜 Project Page:
(details about the persona research, the process and results):
🎨 Responsibilities:
UX Writer, and UX/UI Designer
Motion Designer
Branding
Art Direction
Video Frames
Video Frames
Veja Final Video for Bathroom Products
Veja Final Video for Kitchen Products
Video Frames
Final Video
Final Video
Video Frames
Final Video
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Posted Apr 10, 2025
Made in After Effects — This motion design for Reckitt’s Black Friday ads boosts engagement & visibility across social media with strategic animations.
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Reckitt
