After gathering a substantial base-knowledge surrounding the design question and relevant topics, the focus shifted to primary research geared towards the intended audience, Gen Z. Both surveys and interviews were conducted in order to grasp how Gen Z specifically feels about sustainability. A series of phrases was presented, ranging from “I would contribute to a community garden.” to “I would live in a commune.” The participants then indicated their level of agreement on a numeric scale. This provided a framework to grasp where Gen Z’s interests lie within the topic of sustainability. The interviews were intended to gather insight regarding the reasoning behind Gen Z’s thought patterns, habits, emotions, etc. surrounding sustainability. The results of the primary research aided in the formation of the tone, direction, and information presented in the design deliverable.