In the last couple of years, it doesn't matter where you land when you dive in deeper looking for information about inbound marketing, online marketing, ad campaigns, conversions, boosting sales and so on, you end up hearing the same magic two words: landing pages. And this for a good reason.
Landing Pages are not a complex marketing topic. But it’s not an easy one either. In fact, I think it’s the most important thing you would need if you want to create a successful online advertising campaign.
https://www.boostingwriter.com/blog/2017/10/19/10-best-practices-for-creating-an-effective-landing-page-m9wzj