Wrote (as a ghostwriter) this article for showing the benefits of using the interactive content to segment and nurture leads.
As a marketer, if you wish to understand your audience and acquire new customers, lead segmentation is a crucial step, since it will:
- help you target the right audience
- improve your ability to channelize your marketing efforts
- allow you to deliver better value to customers.
Using well-built interactive content such as a quiz can not only help you segment your list but also create a stronger email marketing strategy for the future as it can be:
- interactive and fun
- personalized
- easy to create.
You can read the whole blog post here:
https://blog.brewinteractive.com/how-to-segment-and-nurture-leads-with-interactive-content