Social Media Campaign strategy

I was responsible for overseeing the entire social media strategy for a cafe, which included creating and managing posts, developing content calendars, and executing a comprehensive content strategy tailored to their target audience. My role involved crafting engaging and visually appealing posts, writing compelling copy, and scheduling content across multiple platforms. I also analyzed performance metrics to optimize engagement and reach.

Further specifics regarding the client’s identity, detailed results, and content cannot be shared. However, the project successfully resulted in significant improvements in follower growth, engagement, and brand awareness, driven by a cohesive strategy and data-driven adjustments.