Boutir - Digital transformation to Webflow

When Boutir first approached us, they were juggling content across Next.js, WordPress, and HubSpot—a digital juggling act that many growing companies find themselves performing.

Their situation was one I've seen countless times: a patchwork of platforms that had grown organically with the business. Their marketing team was spending more time managing systems than creating content. With five different locales to maintain, every content update felt like climbing a mountain. It wasn't just inefficient—it was holding them back from their true potential.

Here's where being a generalist became our superpower. Instead of diving deep into technical solutions or getting lost in design details, we saw the bigger picture. The answer wasn't in adding another platform or creating complex integrations. It was about simplification.

We proposed a bold move: consolidating everything into Webflow. Not because it's trendy, but because it made sense for their needs. We carefully migrated their content from all platforms into Webflow's native localization system. It was like watching chaos transform into harmony.

The real success story isn't about the technical implementation—it's about how it transformed their team's daily work. Their marketing team went from being platform managers to content creators. They could finally focus on what they do best: creating engaging content for their audience across all locales.

This project reinforced something I've always believed: the best solutions aren't always the most complex ones. Sometimes, the most powerful thing we can do is simplify—strip away the unnecessary layers and create a system that just works.

Their journey from digital complexity to cohesive simplicity is a perfect example of why I love what we do. We're not just moving content from one platform to another; we're helping teams work better, faster, and with more confidence.