Understanding the Problem Creators need a central place to post all the links to their favorite products. We launched Storefronts to provide a home for creators to curate and save their link collections.

How might we become the platform where creators can link products across all of their affiliate platforms?

How might we help creators feel like they own their platform instead of living across many platforms?

Competitor & User Research We conducted a competitor analysis and performed user interviews to understand how and why are users are building storefronts on other platforms. A summary of findings from the user interviews: - Amazon doesn't have the best UX/UI and is confusing to add products to lists/access storefronts as a whole - ShopMyShelf is a crowd favorite for look and feel, but doesn't offer great analytics and insights to link performance - LTK is the only competitor with drafts, a pre-linking feature on other platforms

Flowchart The user journey follows the simple path of a creator after they land in the creator home dashboard and decide if they want to setup a storefront.

Wireframes & Testing Performed user testing internally with the team and with 5 of our creators to receive feedback on the direction and features we proposed for storefront. A summary of findings from the user testing: - Creators were overall excited about the feature and found it easy to use - Some creators may not adopt if we do not have the ability to add in external links - Creators want ability to add descriptions to their posts

Final Product and Learnings We incorporated much of the feedback from our user interviews into our design. After the initial launch, we continued to receive feedback from our users and shipped additional versions to build onto our Storefront feature. On average, 63% of active users within the past 90 days have setup a storefront and use this feature daily.