Optimized Search and Display Ad Campaign

Objective: Create a Google Ads campaign to increase leads and website traffic for a local plumbing business, focusing on keyword-optimized search and engaging display ads.

The business wants to reach potential customers searching for emergency plumbing services and plumbing installations in the local area. The goal is to generate more leads while keeping ad spend efficient.

Keyword Research: I will conduct in-depth research on high-intent keywords such as "emergency plumber," "local plumbing services," and "water heater installation" while focusing on local SEO and regional search terms to improve targeting.

Search Ad Copy: I'll craft clear, compelling ad copy that addresses the pain points of customers, emphasizing 24/7 availability and competitive pricing, also I'll implement call-to-action phrases such as "Call Now for Fast Service!" and "Book Your Plumbing Inspection Today."

Display Ads: Design visually engaging display ads featuring the business's logo, contact information, and a clear message about emergency plumbing services. The goal is to capture attention and drive clicks from users browsing relevant content.

Ad Optimization: Monitor ad performance using Google Ads analytics by adjusting bidding strategies and refining keywords to maximize click-through rates and conversions.

Click-through rate will improve by 36% within the first month.

Lead generation for emergency plumbing services will increase by 30%.

Cost-per-click is reduced by optimizing keyword bidding and ad relevance.