Robokiller

SEO, Content

Robokiller is one of the leading spam and robocall blocking apps out there. My job was to lead the SEO content team and come up with a comprehensive content strategy to boost our organic traffic and online presence.

The primary goal was to increase Robokiller's visibility in search results and establish a new organic user acquisition channel. Ultimately we tackled this challenge by following two different approaches:

Improve the search visibility of a free customer acquisition hook, Robokiller Lookup, that aimed to introduce net new audiences to Robokiller who are using search engines to check if a call or text they received is/is not spam.

Revamp the existing but highly neglected Robokiller blog, creating new and relevant content pieces, auditing & updating old articles, identifying keyword gaps and industry trends, streamlining designs, and implementing a well-planned and thought out link management system.

As always with SEO, consistency is key to drive traffic, installs, and revenue while enhancing conversion rates.

Our efforts paid off significantly:

Within the first three months, we increased organic website traffic by over 150,000 unique pageviews per month, improving our domain authority by 30%.

For the Robokiller Lookup page, we saw +15,000,000 incremental organic search impressions within six months, leading to a 45% improvement in domain authority.

Ultimately, these strategies resulted in a twofold increase in organic revenue within eight months.

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