GoHighLevel to CRM Lead Sync

Architecture demo for reliable GHL lead events into a destination CRM with mapping, cleanup, and retries.

Problem

Leads enter GoHighLevel from ads, forms, and chat. Without a sync layer, CRM records drift: missing fields, duplicates, and silent failures.

Approach

Listen for GHL lead or opportunity events

Map and normalize fields (name, email, phone, source, campaign, status)

Deduplicate on email/phone before create or update

Retry failed writes with backoff

Write an audit log and flag rows that need human review

Build notes

Stack: GoHighLevel + automation layer + CRM API. Explicit field map so marketing and sales see the same truth. Exception queue for bad phone formats or missing email.

Outcome (demo)

Cleaner CRM records, fewer double contacts, and a path to investigate failed syncs without guessing.