Slack to Trello Deal Alert Routing

Architecture demo (not a named client engagement). Shows how I design deal alerts that land as clean Trello cards instead of noisy Slack threads.

Problem

Sales and ops often miss follow-ups when deal signals live only in Slack. Manual copy into Trello creates duplicates, wrong owners, and no audit trail.

Approach

Capture a Slack signal (channel message, reaction, or form-style trigger)

Normalize fields (deal name, amount band, owner, source, urgency)

Deduplicate against recent cards

Route by rules (team, stage, amount) into the right Trello list

Add a human review checkpoint for edge cases before final move

Build notes

Stack: Slack + automation layer (n8n / Zapier / Make) + Trello. Retries on API failure. Status updates back to Slack when a card is created. Handoff states make it clear whether a human still needs to act.

Outcome (demo)

Faster routing, fewer duplicate cards, and a clear ownership trail from Slack signal to Trello work item.