The brand design for Lichen is has the vibrant beauty of nature with a colorful and botanical brand identity, inspired by the intricate allure of lichen. The brand has hues of moss intertwined with a mesmerizing dance of color and texture. The design captures the essence of lichen's organic patterns and vibrant palette, infusing every element with a sense of natural wonder and vitality. Each detail echoes the resilience and diversity of nature, inviting audiences to immerse themselves in a botanical journey of discovery.