Written by Ally Krzanowski

In the face of persistent genocide and humanitarian crises, #Blockout2024 emerges as a vital call to action, demanding unwavering attention to those in dire need. Despite competing priorities, we refuse to turn a blind eye to the suffering of innocent lives. This movement advocates accountability and challenges the wealthy and influential to prioritize empathy over profit. By boycotting those who fail to act, we channel both digital and real-world resources towards urgent issues.

As we engage in discussions about pressing humanitarian issues, I want to clarify that I'm intentionally avoiding specific locations due to concerns about algorithms limiting the reach of my message. By doing so, I aim to ensure that my message reaches as many people as possible without being hindered by algorithmic restrictions. My goal is to raise awareness and foster dialogue while navigating these challenges.

The #Blockout2024 movement resolutely prioritizes human lives over profit margins. Its goal is unequivocal: to disrupt indifference and compel action from those in positions of authority and influence. This bold stance represents a seismic shift in societal values, challenging entrenched norms that prioritize financial gain over human well-being.

With over 35,000 lives lost and more than 75,000 individuals wounded or reported missing, the urgency for action is undeniable. Evacuation is imperative, and an end to bloodshed is essential. Even through temporary lulls, the threat persists, requiring ongoing evacuation efforts for safety.

At its core, #Blockout2024 confronts profit-driven agendas and societal indifference. It rejects the notion that profit should overshadow engagement with urgent global issues. Instead, it demands accountability from those with power, emphasizing the value of every human life above financial gain. As individuals rally under its banner, they champion a future where compassion triumphs over profit, and where every voice, every life, is cherished and protected.

At the core of the #Blockout2024 movement lies a critical scrutiny of celebrities, influencers, and brands wielding considerable influence, particularly evident against the backdrop of events like the Met Gala. While the glitz and glamour of such occasions may dominate headlines, it's essential to acknowledge the stark contrast between the opulence on display and the urgent humanitarian crises gripping many parts of the world.

Amidst impassioned calls for support and solidarity with those impacted by mass atrocities and other pressing issues, the presence of celebrities at the Met Gala on May 6th raises questions about their priorities and values. Despite the staggering cost of a Met Gala ticket, reportedly exceeding $75,000, the silence of many of these celebrities on matters of importance is deafening.

The extravagant expenditures associated with events like the Met Gala could provide invaluable assistance to families facing dire circumstances, highlighting the glaring juxtaposition between luxury and humanitarian exigency. While celebrities flaunt their designer ensembles and lavish lifestyles, countless individuals continue to grapple with the most basic necessities for survival.

As Taylor Swift continues her "Eras Tour" across international stages, currently captivating audiences in Paris, France, her notable silence regarding these atrocities raises doubts about the depth of her engagement with social justice causes. Despite her significant influence, her reluctance to address these critical issues prompts concerns about her commitment to advocating for global humanitarian concerns. As she performs in France this weekend, Swift's tour highlights the necessity for celebrities to actively engage with urgent global issues. Her silence not only undermines the credibility of her past engagement but also prompts concerns about her willingness to prioritize activism over personal interests. While she captivates audiences onstage, her silence may be perceived as a deliberate attempt to avoid controversy or, even worse, a disregard for utilizing her platform for meaningful advocacy.

The contrast between events like the Met Gala and ongoing crises serves as a poignant reminder of the glaring disparities in wealth, privilege, and empathy pervasive in our society. It underscores the urgent imperative for celebrities and influencers to leverage their platforms for substantive advocacy and action, rather than perpetuating a culture of self-promotion and excessive consumption.

Platforms originally intended for fostering connection and inspiration have devolved into echo chambers of materialism and excess. Instead of harnessing their influence for positive change and advocacy, many have succumbed to the allure of profit and personal gain. It's disheartening to witness these individuals and brands, with the capacity to effect significant change, willfully turning a blind eye to those in dire need. Their reluctance to acknowledge and address pressing issues underscores a broader issue of moral responsibility and ethical obligation.

The One Percent’s silence reveals their skewed priorities, favoring profit over addressing urgent issues and saving lives, leading to profound losses. Despite amassing a collective following of over 1.2 billion on Instagram alone, many top celebrities choose to remain silent on pressing matters. Mere accumulation of followers and wealth is insufficient; authentic influence requires utilizing one's platform to advocate for societal good and amplify marginalized voices.

Social media has become crucial for activism because it allows people from different backgrounds to easily participate in social and political issues. Platforms like X, Instagram, and TikTok serve as virtual stages where individuals can swiftly share their opinions and catalyze movements, reaching vast audiences with minimal effort. Yet, despite the simplicity of using these platforms to advocate for important causes, many celebrities fail to leverage their influence in this way.

As the pressure mounts on celebrities to demonstrate social responsibility, there's a growing concern that some may resort to superficial posts solely to avoid criticism and potential backlash. While these gestures may momentarily appease audiences, they ultimately diminish the authenticity and impact of genuine activism. However, amidst this surge of performative activism, there lies an opportunity to leverage the visibility it brings. By persistently demanding more from these individuals, we assert our right to meaningful engagement and hold them accountable for their actions. Expecting sincerity and consistency from those with significant platforms isn't selfish; rather, it's a necessary step towards fostering genuine social change.

Recent incidents, like Lizzo's GoFundMe promotion, where she reportedly contributed just over $8,000 (€8,000) out of a total goal of $80,915 (€75,000), underscore the inadequacy of such minimal efforts. While it's commendable that one family received assistance, albeit belatedly, the backlash against these token gestures is entirely justified. It highlights the glaring disparity between the immense wealth and influence of celebrities and the relatively modest contributions they offer in return. This dissatisfaction presents an opportunity for collective action, urging these public figures to surpass the bare minimum and make substantive contributions to meaningful causes.

Identifying genuine creators can pose a challenge, but certain indicators aid in discerning sincerity. Authentic creators openly disclose the allocation of received funds. Whether through providing receipts or screen recordings to document donations, transparency fosters trust and accountability. Credible creators consistently prioritize verifiable sources and impartial information, bolstering the credibility of their activism. Direct engagement with affected communities further distinguishes genuine creators, solidifying their commitment to meaningful action. When creators cite reputable sources and maintain objectivity, it enhances the credibility of their activism.

These block lists encompass accounts of both celebrities and influencers who have either remained silent or been inactive in addressing urgent global issues. While platforms like Instagram and X may show less activity in this regard, TikTok is experiencing a surge of engagement, with numerous videos gaining traction and igniting global conversations about the responsibilities of celebrities and influencers in addressing urgent matters. Stemming from a widespread response to passivity amid urgent global crises, these lists aim to raise awareness and demand accountability within social media circles.

Notably, these block lists also target major companies that fund war and other unethical activities, alongside brands and influencers promoting materialism and excess. This comprehensive approach reflects a growing recognition of the interconnectedness of various actors in perpetuating harmful practices and the need for collective action to address them.

Figures like Erin Hattamer, a TikTok comedian renowned for her compassionate activism, have spearheaded initiatives to address the needs of affected families. With a staggering 1.6 million followers on her account @erinhattamer, she recognized the urgent need for action. What's particularly striking is the pattern of genuine growth that accompanies her activism. In October of 2023, Hattamer experienced a surge in followers when she first spoke out about the genocide. Another significant increase occurred in March, aligning with the rise of her initiative "Pass The Hat."

Operation Olive Branch (@operationolivebranch) (OOP) plays a pivotal role in Hattamer's efforts. They've been at the forefront of humanitarian aid since the crisis began, providing vital support to affected communities. Their collaboration with Hattamer is seamless; they share lists of families in need, enabling her to connect these families with creators who can offer assistance through "Pass The Hat." OOP's impact extends beyond direct aid distribution; they also promote artists and musicians who support their cause, amplifying their contributions. Moreover, OOP maintains a masterlist spreadsheet in their bio, offering a wealth of resources and ways for individuals to contribute to the cause.

"Pass The Hat" serves as a lifeline for families in crisis, connecting them with content creators to provide vital support. Once a creator adopts a family, they undertake fundraising efforts on their behalf. Viewers are encouraged to donate, with even small contributions holding significant potential. For instance, if 100,000 people each give just 50 cents, it adds up to $50,000—a substantial sum. For those unable to donate, engaging with the video through likes, meaningful comments ( 5+ words), and reposts is crucial. The goal is to ensure no family is overlooked during these challenging times. Through "Pass The Hat," the collective power of community support shines, demonstrating its profound impact on addressing humanitarian crises.

Complementing these individual and organizational efforts is @blockout2024, a TikTok presence dedicated to holding celebrities and influencers accountable for their silence. Through daily honorary blocks, this account shines a spotlight on notable figures who fail to address urgent humanitarian issues, fostering dialogue and demanding accountability in the digital sphere.

Initiatives like the #Blockout2024 trend, coupled with the efforts of individuals like Erin Hattamer and organizations like Operation Olive Branch, underscore the transformative potential of digital activism. By amplifying marginalized voices, challenging established norms, and fostering community-driven action, these initiatives are paving the way for a more compassionate and socially conscious digital landscape.

As the #Blockout2024 fad gains momentum, it's imperative to stand united in our efforts to hold celebrities and brands accountable for their silence on critical global issues. By participating in this movement, we disrupt the status quo and demand accountability from those in positions of power.

Here's How You Can Contribute During #Blockout2024:

Block Major Celebrities, Influencers, and Brands:

Begin by identifying the most influential celebrities, influencers, and major brands that have stayed silent on the humanitarian crisis while prioritizing profit over meaningful action, including those funding military operations. Focus on collectively blocking these accounts to create a significant impact. As we move forward and witness a decrease in their influence, our goal is to broaden our efforts. Ultimately, we aim for as many social media users as possible to have nearly all of these accounts blocked over time.

2. Support Project Pass the Hat and Operation Olive Branch:

Join Project Pass the Hat, in partnership with Operation Olive Branch, to offer vital assistance to families in crisis. By participating in these initiatives, you play a direct role in aiding families in need. Operation Olive Branch is pivotal in delivering humanitarian aid to affected communities, while Project Pass the Hat facilitates connections between creators and families, empowering them to raise essential funds. Consider making a donation, creating videos to raise awareness and funds, and leveraging your platform to amplify the voices of affected communities. Every contribution, regardless of size, makes a significant impact. For more information and to participate in Project Pass the Hat, visit Erin Hattamer's TikTok bio for sign-up details.

3. Educate Yourself and Others:

Stay informed about important current events and topics related to global humanitarian crises. Educate yourself not only on the challenges faced by affected communities but also on the specific ways to provide assistance and the reasons why it's needed. Share accurate information with your peers to foster dialogue, raise awareness, and inspire action. By learning about the issues and educating others on both the how and why of helping, you play a vital role in addressing urgent needs and creating meaningful change.

4. Stand with Courageous Voices:

Support journalists like Bisan Owda (@wizard_bisan on Instagram and TikTok), who bravely document firsthand accounts of the genocide from the conflict zone. Advocate for the voices of activists and survivors, including Motaz Azaiza (@Motaz_Azaiza), a survivor and photojournalist recognized in Time's top 100 most influential people. Motaz emphasizes the urgent need for collective action and support, providing crucial insights into the crisis and its impact on individuals, even as he advocates from outside the conflict zone.

5. Take Direct Action:

Join protests and contact your local congress members and MPs to demand transparency in government spending. By engaging directly with elected officials, you assert your voice and hold them accountable for allocating tax dollars responsibly, especially concerning global crises. Your activism is pivotal in driving meaningful change and ensuring that resources are allocated where they are most needed.

Participating in #Blockout2024 is about more than just following a trend; it's about shifting our time, focus, and spending habits towards what truly matters. Instead of being influenced by celebrity and brand propaganda, it's a commitment to effecting positive change and driving accountability. By rejecting complicity and reshaping the narrative surrounding celebrity influence, we pave the way for systemic change and a brighter future for all.

As the momentum of #Blockout2024 surges through social media channels like TikTok, it's crucial to appreciate its commendable intentions and broader ethical significance. While initial compilations highlight notable figures such as Taylor Swift, Adam Sandler, Dwayne “The Rock” Johnson, Kylie Jenner, the Kardashians, and corporate giants like Google, Amazon, McDonald’s, and Burger King, these lists only scratch the surface. They symbolize an ongoing commitment to holding both individuals and organizations accountable for their silence and inaction. However, it's vital to understand that this is just a starting point, with a firm determination to broaden and adapt as we continue to block out those who prioritize profit over people.

The urgency of addressing ongoing the genocide demands more than just awareness; it requires tangible support and concrete political action. While social media campaigns and trending hashtags may raise awareness, real change comes from direct intervention and support for those affected by these atrocities.

Tangible support entails providing humanitarian aid, including food, shelter, and medical supplies, to the vulnerable communities facing violence and displacement. It also involves advocating for the establishment of safe zones and humanitarian corridors to ensure the safe passage of civilians fleeing conflict zones.

Such efforts cannot succeed without the active involvement of government officials and state representatives. We must demand more from our local state reps and government officials, urging them to step up and prioritize humanitarian assistance to affected regions.

Local representatives have the power to influence policy and allocate resources towards humanitarian efforts. By leveraging their influence and advocating for decisive action at the governmental level, they can help facilitate the delivery of essential aid to those in need and push for diplomatic solutions to end the violence.

It is imperative that we hold our elected officials accountable for their actions—or lack thereof—in addressing these topics. We must demand transparency and accountability from government agencies responsible for international aid and refugee resettlement programs, ensuring that resources are effectively allocated and utilized to provide assistance to those most in need.

In addition to governmental action, grassroots activism plays a crucial role in driving meaningful change. By organizing rallies, petitions, and advocacy campaigns, ordinary citizens can amplify their voices and pressure policymakers to take decisive action on humanitarian issues.

Addressing these ongoing issues demands a multifaceted approach that encompasses both tangible support for affected communities and active engagement with various avenues of assistance. While movements like #Blockout2024 highlight the importance of disrupting celebrity influence, individual contributions, regardless of scale, are equally significant. Whether through grassroots efforts, donations, or advocacy, each action contributes to the collective impact. Furthermore, engaging with government officials and policymakers amplifies these efforts, fostering systemic change. By combining these approaches, individuals can play a vital role in addressing urgent humanitarian crises and conveying the message that human lives supersede profit margins.

1. Operation Olive Branch TikTok account:

2. Erin Hattamer TikTok account:

3. Motaz Azaiza Instagram account:

4. Bisan Owda Instagram account:

5. Bisan Owda TikTok account:

6. Statista (for statistics on internally displaced refugees):

7. Lizzo's GoFundMe video:

8. GoFundMe search results for Palestine:

9. Blockout2024 TikTok Account: