I wrote brochure copy for a healthcare risk predictor

Dan Hays

Copywriter
Sales-Driven Marketing
Microsoft Word
The buyer had a very technical process to identify health risks within a patient population. I was asked to provide brochure content in a trifold format which explained the concept both simply and with sufficient detail to fully understand the process.
The buyer said about the content I delivered:
⭐️⭐️⭐️⭐️⭐️ "Dan did a great job with the brochure content, and this is all the more impressive given the complexity of the subject matter!"
Outside - Front Cover
Alphadelphi
Healthcare Solutions to Mitigate Risk
Healthcare systems don't efficiently identify areas of potential patient risk within a population.  It is a well-known situation, which occurs worldwide.
The result - healthcare systems are not able to effectively prevent new diseases, or respond to outbreaks of infections.
All over the world governments and private insurance companies seek solutions.
The world healthcare community needs a way to identify sources of patient risk - and then to respond in a way that is both efficient and cost-effective.
There is now a solution! It is called Alphadelphi.
This exciting new platform delivers healthcare that both identifies risk in a patient population, and then triggers case management to:
ü  Coordinate medical care
ü  Improve medical outcomes
ü  Provide cost savings of up to 30 percent 
Alphadelphi - the First Prophesy of Health
Outside - Inside Flap
The Features of Alphadelphi
Risk prediction - based on genetic predisposition, family history, and medical status.
Education - provides educational materials about preventative measures.
Prevention - emphasizes disease prevention through moderation of diet and exercise, depending on disease being treated.
Cost containment - improves medical billing practices, and participates in pharmaceutical legislation to control prices of medications. Costs can be reduced by an anticipated 30 percent.
Efficiency - consolidation of medical records, efficient use of telemedicine to improve access to care, and better medical case management. Smoother tracking of patient progress with regard to disease management.
Improved communication - all involved parties are better informed, greatly improving the level of medical care. Information is translated from medical jargon to laymen's terms, to better inform patients, adjusters and providers.
Better coordination - treatment delays are avoided, and misunderstandings are minimized, which improves the quality of care provided. The medical case manager can utilize the most suitable providers and vendors of ancillary services. 
Outside - Back Cover
It's time to get involved with an overall improvement in healthcare management. Alphadelphi is a complex software system which will be licensed to the customer. The network of registered nurses (RNs) will be developed by the customer, with the consulting assistance of Alphadelphi.
Begin saving on medical costs by up to 30 percent!
Give us a call today to learn more and sign up.
Phone: 800-206-7517
Alphadelphi, Inc.
1936 Bruce B Downs Blvd Ste 439
Wesley Chapel, FL 33543
Fax: 904-712-6781 (fax)
Inside - Panel 1
The Alphadelphi Process
Alphadelphi utilizes a medical case management interface called an Electronic Health Record (EHR). This EHR is a cloud-based case management software, which provides access to the information in the system.
Information is input to this EHR based on:
·      Family medical history
·      Patient demographics like age and ethnicity
·      Current medical records
Once this information has been gathered, the platform then uses Artificial Intelligence (AI) to efficiently and quickly identify risk patterns.
Risks are categorized using ICD-9 and ICD-10 diagnostic codes to determine the severity of risk, from minor to most severe.
To determine the level of severe risks, values are weighted.
For risks that are not severe, Alphadelphi automatically distributes preventative educational materials.
A combination of values beyond specified thresholds indicates a more severe risk, and triggers intervention through medical case management. 
 Inside - Panel 2
Medical Case Management
For severe risks, medical case management is triggered, performed by a registered nurse (RN) case manager. Intervention can take place in one of two ways:
Telephonic - the RN works over the phone to coordinate medical care
Field - the RN performs the medical care onsite and in-person
Patients are allowed to voluntarily submit their genetic profile, in order to provide more accurate prediction of risks and outcomes.
The medical case manager utilizes consolidated medical records, which improves the coordination of care, instead of relying on a fragmented set of records from different sources.
This process empowers the:
o   Prediction of risk
o   Tracking of patient care
o   Dissemination of educational materials
o   Coordination of complex medical care 
 Inside - Panel 3
Alphadelphi In Operation
The end-user of the Alphadelphi platform is a registered nurse (RN), who functions as a certified case manager (CCM), to advocate for the patient, and ensure that they receive optimal treatment solutions.
The CCM inputs information into the system, and activates the various features of the EHR system.
The goal is to have the CCM ensure that medical case management provides a smooth coordination of medical care.
This process minimizes delays, and avoids miscommunications.
The CCM identifies providers and practitioners who are most suited to addressed the condition being treated.
By coordinating care in the most effective manner, medical costs are reduced by up to 30 percent and levels of prevention are greatly enhanced.
 
 
 
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